From Passion to Progress: The Cupooch Story
May 2025
In the verdant landscape of Ireland's startup ecosystem, Cupooch stands as a testament to the power of heritage-inspired innovation. Today, we're extending an invitation to both amateurs and professionals seeking fresh inspiration from Irish brands that operate beyond the spotlight of mainstream media.
"Cupooch is only one of countless new startup brands influenced by Irish heritage who've not been mentioned in the big media," explains Brendan, the visionary behind our journey. He reflects on the creation of CuHurl, developed despite Enterprise Ireland's initial scepticism. They, obviously, never heard that “culture and passion beat strategy for breakfast" and couldn't believe we'd achieved anything. Whereas, our new private partners took us seriously, and opted to show this authentic side in our new promotion."
The reality, as Brendan describes it, exists somewhere in the middle: "We're very serious about what we do, but we're a bunch of amateurs in an oversaturated digital D2C Shopify and TikTok overwhelmed world. When I saw other mass-market dog products, I thought they were so bad and thought, 'I can do that better.' I want people to look at us and feel the same, that they can do what I do – it keeps the wheel going, keeps people inspired."
This entrepreneurial spirit drives our mission to break through the digital ceiling. We're actively seeking like-minded promoters who share our passion for authentic Irish-inspired products and who want to join us on this exciting new venture.
Growing the Cupooch Community
With our well-positioned website at https://cupooch.com/ already attracting 250 daily visitors and our Instagram @cupooch content generating an impressive 130,000 views monthly, we're creating a vibrant hub for dog enthusiasts across the digital landscape. Our commitment to visual storytelling through promotional clips for social media has helped us carve out a distinctive niche in this competitive space.
Now, we're eager to expand our creative ecosystem by welcoming fresh talents and perspectives. Whether you're a dog photographer capturing those perfect puppy portraits, a cinematographer with an eye for canine charisma, a TikTok creator making tails wag, a YouTube personality with a passion for pups, or an Instagram influencer whose feed celebrates four-legged friends – we want to connect with you.
Our invitation extends equally to Irish brand collaborators looking for authentic partnerships, innovative dog product inventors with the next big idea, or even neighbourhood dog walkers with unique insights into our pooch friends' daily adventures. The Cupooch platform is designed to be a springboard for passionate individuals at any stage of their journey.
Simply send us a short message detailing your background and vision, and we'll keep the creative juice brewing. We believe in inspiration flowing freely and are committed to giving you a platform to explore and get noticed, complete with full credits and promotional attributes that celebrate your contribution to the Cupooch community.
Join us in reimagining what an Irish heritage-inspired dog brand can be in today's digital landscape. Together, we can create something truly special that stands out from the mass-market offerings and inspires others to follow their entrepreneurial instincts.
Cupooch is attending Dogitude this weekend at Causey Farm in the Boyne Valley—Ireland’s ultimate two-day dog festival! With thrilling agility shows, expert workshops, and interactive activities, Dogitude is the perfect place for dog lovers to connect and celebrate their furry friends.
We’d love to meet you in person, share a few stories, and give you a sneak peek at our big plans for the next product launch — a game-changer in dog training for Gen Z! Cupooch is on a mission to redefine the bond between new-generation dog owners and their pups, making training more effective, engaging, and fun. Come find us at Dogitude — we can’t wait to chat, connect, and shape the future of dog training together! 🐶🚀
